Pinterest with First Page ads is a new opportunity for you to drive traffic to your website. Pinterest is now featuring ads on the mobile app and website that link to a website within the advertiser’s network. These ads are more objective-driven, meaning advertisers will only pay when someone visits a website. First Page ads also deliver better bids for advertisers, as their ads appear in more premium placements.
If you’ve used Pinterest, you may have noticed a new kind of ad in the top right corner of your browser. These ads have been rolling out slowly over the past few months, but if you don’t already have one, you probably know they’re there. These ads are Pinterest’s version of Facebook ads and show ads for products that people in your Pinterest feed are pinning. The ads themselves are completely customizable and hold the ability to be fully brand-focused. You pick the information you want to share with the ad and the audience to whom you want to share it.
How does it work?
Pinterest is a great way to attract visitors to your website, but getting those visitors to convert into customers requires a lot of work. First, you need to create engaging content and ensure it shows up to the right audience. But you may have noticed that the Pinterest ads that show up on search results pages offer businesses another way to reach the most highly-targeted potential customers—when someone searches “first-page,” “the front page,” or a similar phrase. This branding-focused ad space allows you to target users by keywords, cities, and interests—highly effective, just look for First Page Pinterest ads.
When your listing is on page one of Google, you need to generate traffic to your site. This is where PPC comes in. First Page Pinterest Ads, also known as PPC (pay per click) or cost-per-click advertising, are a type of paid advertising in which the ad can be served to a targeted audience. And while PPC ads may cost a lot up front, they can quickly pay for themselves by generating leads and sales for your business.